Infographic: Tune Your (LinkedIn) Loop

Infographic: Tune Your (LinkedIn) Loop

This post is authored by Joel Don, ISA’s community manager. Connect with Joel at LinkedIn.  Survey after survey of industrial engineers confirms LinkedIn is the social media platform of choice. According to IEEE Engineering360, more than 65 percent of engineers...
How Industrial Engineers Use Social Media

How Industrial Engineers Use Social Media

This post is authored by Joel Don, ISA’s community manager. Connect with Joel at LinkedIn.  I have been tracking how the industrial automation community uses social media since the “early days” — back in the mid-2000s. Some companies took a “wait-and-see”...
Is Your Industrial Content Marketing Program Effective?

Is Your Industrial Content Marketing Program Effective?

This post is authored by Joel Don, ISA’s community manager and a social media & content marketing consultant | @joeldon Manufacturing and industrial marketing have something in common. They focus on building a product and delivering it to the customer. Both...
Content Curation Drives Business to Your Industrial Company

Content Curation Drives Business to Your Industrial Company

This post is authored by Joel Don, ISA’s community manager and a social media & content marketing consultant | @joeldon Are you looking for ways to energize your content marketing and drive more traffic to your industrial website? Some of your most important...
10 Tools for Quick Content Manufacturing in 2016

10 Tools for Quick Content Manufacturing in 2016

This post is authored by Joel Don, ISA’s community manager and a social media marketing & PR consultant. In digital marketing, a lot of effort is rightfully spent on tracking click metrics, analyzing website visitor trends and assessing responses to...

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