Infographic: Tune Your (LinkedIn) Loop

Infographic: Tune Your (LinkedIn) Loop

This post is authored by Joel Don, ISA’s community manager. Connect with Joel at LinkedIn.  Survey after survey of industrial engineers confirms LinkedIn is the social media platform of choice. According to IEEE Engineering360, more than 65 percent of engineers...
How Industrial Engineers Use Social Media

How Industrial Engineers Use Social Media

This post is authored by Joel Don, ISA’s community manager. Connect with Joel at LinkedIn.  I have been tracking how the industrial automation community uses social media since the “early days” — back in the mid-2000s. Some companies took a “wait-and-see”...
Is Your Industrial Content Marketing Program Effective?

Is Your Industrial Content Marketing Program Effective?

This post is authored by Joel Don, ISA’s community manager and a social media & content marketing consultant | @joeldon Manufacturing and industrial marketing have something in common. They focus on building a product and delivering it to the customer. Both...
Content Curation Drives Business to Your Industrial Company

Content Curation Drives Business to Your Industrial Company

This post is authored by Joel Don, ISA’s community manager and a social media & content marketing consultant | @joeldon Are you looking for ways to energize your content marketing and drive more traffic to your industrial website? Some of your most important...
10 Tools for Quick Content Manufacturing in 2016

10 Tools for Quick Content Manufacturing in 2016

This post is authored by Joel Don, ISA’s community manager and a social media marketing & PR consultant. In digital marketing, a lot of effort is rightfully spent on tracking click metrics, analyzing website visitor trends and assessing responses to...
Is It Safe to Duplicate Content on Other Websites?

Is It Safe to Duplicate Content on Other Websites?

This post is authored by Joel Don, ISA’s community manager and a social media marketing & PR consultant. The assembly line created a revolution in manufacturing, enabling companies to make quantum leaps in productivity. But should you apply a similar...
The Secret to a Successful Automation Industry LinkedIn Group

The Secret to a Successful Automation Industry LinkedIn Group

This post is authored by Joel Don, ISA’s community manager and a social media marketing & PR consultant.   You started a LinkedIn group to bring visibility to your brand or attract more customers to your automation or control industry business. Maybe...
Why Your Industrial Business Needs Social Marketing Automation

Why Your Industrial Business Needs Social Marketing Automation

This post is authored by Joel Don, ISA’s community manager and a social media marketing & PR consultant. Perhaps the single biggest obstacle to success in social media marketing is time – generally because we never seem to have enough of it. It’s no secret...
Does Your Industrial Automation Business Have Social Proof?

Does Your Industrial Automation Business Have Social Proof?

This post is authored by Joel Don, ISA’s community manager and a social media marketing & PR consultant. The results of a provocative industry study confirmed a fairly well-known view: Industrial automation and manufacturing is still largely sitting on the...
The Right (and Wrong) Way to Market Your Brand on Linkedin Groups

The Right (and Wrong) Way to Market Your Brand on Linkedin Groups

This post is authored by Joel Don, ISA social media community manager. Some might consider it social media heresy to use LinkedIn groups to promote a business or sell products. After all, LinkedIn established groups as a place for members to post business questions...

Pin It on Pinterest